The World Travel & Tourism Council (WTTC) is kicking off its 22nd Global Summit in Riyadh at a time when a new study of global consumers shows that demand for international travel is at an all-time high.
In the upcoming 12 months, 63% of respondents in a YouGov survey of more than 26,000 customers from 25 countries are planning a leisure vacation.
According to the poll, there are no signs that people’s desire to travel is waning as more than a quarter (27%) of consumers say they plan to take three or more trips within the same time period.
The report also reveals that Australian travelers would spend more than any other nationality on foreign travel over the upcoming 12 months, with Canadian, Saudi Arabian, and Philippine jet setters also predicted to spend more than other travelers from across the world.
Along with nations in the Gulf area like Indonesia, India, Malaysia, and Thailand, Saudi Arabia continues to rank first in terms of attractiveness and favorable impression as a travel destination.
This global poll demonstrates that international travel is on the rise, according to WTTC President & CEO Julia Simpson.
Travelers are preparing to set off on new adventures as we launch our Global Summit in Riyadh, which will bring together global tourism leaders and governments from across the world.
The findings of this international poll clearly highlight the rise in consumer relevance of sustainable travel.
Nearly two-thirds of those polled (61%) said they prefer travel companies and locations that are more sustainable, and nearly half (45%) said they will only spend their hard-earned money with companies that share their values in terms of social responsibility and environmental protection.
This information was made public on the day of the highly anticipated 22nd Global Summit of the international tourist authority, which will be held in Riyadh, Saudi Arabia, and will welcome delegates from all around the world.