By the end of 2023, 30 additional hotels are anticipated to be added to the category, according to plans revealed today by Marriott International, Inc.
The new hotels join Marriott’s current portfolio of more than 460 properties in the area and are a result of the increasing demand for select service accommodations in burgeoning travel destinations.
The brands Moxy Hotels, Fairfield by Marriott, Courtyard by Marriott, Four Points by Sheraton, AC Hotels by Marriott, Aloft Hotels, and Element Hotels are now included in Marriott’s select service portfolio, which spans 67 locations in Greater China.
In order to adapt to shifting consumer wants and characteristics in various locations, Marriott’s portfolio of 30 outstanding hotel brands offers distinctive brand options.
In China’s second and third-tier cities, such as Foshan and Changchun, as well as first-tier cities like Shanghai, the growth of the chosen service portfolio will improve customer travel options.
Our select-service brand portfolio is a growth engine for the firm as we continue to develop, representing more than 50% of Marriott International properties anticipated to open in Greater China between 2022 and 2023.
We anticipate significant growth potential in offering approachable and reasonably priced options across new locations with a well-defined “Brand + Destination” development strategy.
Through new construction and conversions in locations where our guests like to vacation, we want to keep working with our owners and franchisees to improve the portfolio of our select-service brands.
Through dual-brand initiatives and its franchise-plus model, the corporation is also strengthening its strategic posture in Greater China.
By giving customers additional options, the innovative dual-brand concept will satisfy visitors’ rising needs for flexible lodging. The business committed to six dual-brand hotel projects in 2022, totaling 14 properties.
Of these, three will be operated under the Fairfield by Marriott brand and two will be operated under the Four Points by Sheraton brand. By using the franchise-plus model, Marriott promotes brand excellence while streamlining hotel launches and early operations.
The concept entails Marriott working closely with franchisees and suggesting candidates for the initial general manager who, after being hired by the franchisee, works toward the hotel opening and during the first year of operations by utilizing Marriott’s resources.
