The Bahamas Ministry of Tourism, Investment, and Aviation (BMOTIA) has selected Finn partners to provide public relations services on the British islands.
The UK office will work as a management company, serving other European markets including Italy.
The contract includes a creative campaign idea; a relationship with consumers and promoting commercial and commercial advertising; coordinating media visits; a program; support and communication if there is a problem.
Part of BMOTIA’s mission is to develop a comprehensive communications strategy and public relations program to increase the visibility of ‘Bahamas’ in the UK market.
Finn Partners will promote the culture, history, entertainment, nature, and arts of the Bahamas, to help create growth and overall guest destination, particularly in line with the new UK airline.
Chester Cooper, Minister of Tourism of the Bahamas, said, “Our vision is to be a global leader in end-to-end trade and management, contributing to the sustainable growth of the national economy.
“Finn Partners showed us comprehensive and creative ways to support our plans and help us achieve our business goal of increasing tourism in the UK.
“We are confident that we have chosen a good PR partner to promote our excellent location and look forward to a successful partnership.”
