Mehmet Nuri Ersoy, the minister of culture and tourism, claimed that in terms of the volume of visitors and revenue, Turkey has risen to the “Super League” of nations for tourism.

The minister noted that the nation’s goals for this year are to welcome 50 million tourists and generate $44 billion in revenue, but he also predicted that those goals will likely be exceeded by the year’s end.

If those goals are achieved, we will surpass the number of tourists we had in 2019, while our revenue levels will be significantly higher.

Turkey sees its main rivals as the major players in the international tourism industry. From $12.4 billion in 2002 to $38.9 billion in 2019, the country’s tourism industry generated a growing amount of revenue.

As opposed to $76.20 in 2019 and $81.25 in 2021, Ersoy forecasted that the average nightly expenditure will rise to $90 by the end of the year.

The minister claimed that in addition to their PR campaigns, they also ran extensive marketing campaigns.

Since the year 2022 began, we have welcomed 5,860 guests, including 3,500 journalists and influencers and 2,400 tour groups from 85 different nations, to 356 events spread across Türkiye’s 62 provinces.

He added that cultural tourism is a crucial part of this product diversification and that the key is to diversify markets and products, which will act as a buffer against unfavourable developments.