• The event will be presented to you through your reading of the 21st Century Skills, Performance Indicators, and Case Study Situation. You will have up to 30 minutes to review this information and prepare your presentation. You may make notes to use during your presentation.
  • You will have up to 10 minutes to make your presentation to the judge (you may have more than one judge), followed by up to 5 minutes to answer the judge’s questions. All members of the team must participate in the presentation, as well as answer the questions.
  • Turn in all of your notes and event materials when you have completed the event.


  • Critical Thinking – Reason effectively and use systems thinking.
  • Problem Solving – Make judgments and decisions, and solve problems.
  • Communication and Collaboration – Communicate clearly and show evidence of collaboration.
  • Creativity and Innovation – Show evidence of creativity.


  • Explain the concept of market and market identification.
  • Anticipate unspoken customer needs.
  • Explain the concept of product mix.
  • Communicate core values of product/service.
  • Explain the role of promotion as a marketing function.
  • Describe the concept of promotion in the hospitality and tourism industry.
  • Explain promotional methods used by the hospitality and tourism industry.